Adam Brandenburger,Barry J. Nalebuff: Co-Opetition

Co-Opetition


Description

Now available in paperback, with an all new Reader's guide, "The New York Times" and "Business Week" bestseller "Co-opetition" revolutionized the game of business. With over 40,000 copies sold and now in its 9th printing, "Co-opetition" is a business strategy that goes beyond the old rules of competition and cooperation to combine the advantages of both. "Co-opetition" is a pioneering, high profit means of leveraging business relationships.Intel, Nintendo, American Express, Nutrasweet, American Airlines, and dozens of other companies have been using the strategies of co-opetition not only to win but to make it possible for the industry as a whole to grow. Formulating strategies based on game theory, authors Brandenburger and Nalebuff created a book that's insightful and instructive for managers eager to move their companies into a new mind set.

Brimming with beautiful pictures, this successful book guides you through a project-based, progressive curriculum so that you can build all the essential skills to enhance photographs creatively and professionally with Photoshop CS3. If you are an aspiring professional, enthusiastic amateur photographer, or a student learning photography, Co-Opetition download epub digital imaging, art and design, or design graphics, you'll be amazed at the stunning results you can achieve! New! DVD is included FREE. Additional learning materials include * full-resolution, royalty-free images to download for trying-out your new techniques * over 8 hours of QuickTime movie tutorials to support the practical projects * Presets from layer styles to curves, shapes, and gradients * indispensable RAW files for editing practice And don't miss the companion website with updates, practice material, and more at www.photoshopessentialskills.com! "The perfect companion guide for Photoshop users of multiple levels." Photoshop Creative Magazine "This book provides excellent coverage of Photoshop as a digital darkroom tool, as well as covering a truly amazing amount of background information. It is very readable and is truly a gem."


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Author: Adam Brandenburger,Barry J. Nalebuff
Number of Pages: 288 pages
Published Date: 01 Oct 2002
Publisher: Bantam Doubleday Dell Publishing Group Inc
Publication Country: New York, United States
Language: English
ISBN: 9780385479509
Download Link: Click Here
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